analysis
SPEAKER/AUTHOR: The speak of this commercial our the kids around the table and the man sitting with them.
AUDIENCE: The Audiences in this commercial our Americans interested in a phone company that has 4G speed.
MESSAGE: The message in this commercial is that AT&T is very fast compared to other phone companies.
HOW TRAITS OF SPEAKER/AUTHOR, AUDIENCE, AND MESSAGE INTERRELATE: They all interrelate because for one they have the same point of view. Two they compare things that are similar to their main topic. When the main speaker asks whats fast and the whole group starting from the girl in the blue said her moms car and a cheetah and the rest of the group added on to say a space ship it shows that they full understand the meaning of fast.
ETHOS: In this commercial we Americans are being told by kids that faster is better.We tend to assume it's faster because we are being told it is by kids who really don't know anything but because they know the differences from slower and faster we feel the need to go out and buy it.
PATHOS: The boy uses pathos when he says he knows his grandmother would like to be fast too( it is trying to say if the grandmother moves her phone company to AT&T she will like it). Pathos ads are not logical; instead, they prey upon people's hopes and desires.
LOGOS: This commercial is a great example of logos because ads promise you're getting the best, most convenient, and most effective phone company. This product promises people that their iPhone 5 will download fastest on AT&T 4G.
CONTEXT FOR THE MESSAGE: The reason this commercial was made was because of competition among the phone companies. This was also made to help people decide which phone company was the best for the. Many companies promise 4G coverage and yet their customers are not happy with the network. Over time people have been complaining about not being able to download things fast so this commercial addresses their problem by saying that with AT&T all I Phone 5 users will download faster than any other company.
PURPOSE FOR THE MESSAGE ORIGINATION: The purpose for this messages origination comes from people's past experiences with other phone companies and issues. AT&T is seeing that many people are unhappy with their phone companies so they go ahead and take is advantage to show America that their is hope for a better phone company that can meet their needs.
TYPES OF EVIDENCE USED: The evidences used were in kids in this commercial the kids were able to prove that fast is better than slow showing people out there that with AT&t you don't have to worry about downloading or network problems because they guarantee you fast download and great service.
EXIGENCY: The author uses kids to catch the viewers attention then he goes on to tell the viewers what they would like to hear that with AT&T you have 4G speed and you can download faster, making everybody who has a problem with their current phone companies network speed interested.
AUDIENCE: The Audiences in this commercial our Americans interested in a phone company that has 4G speed.
MESSAGE: The message in this commercial is that AT&T is very fast compared to other phone companies.
HOW TRAITS OF SPEAKER/AUTHOR, AUDIENCE, AND MESSAGE INTERRELATE: They all interrelate because for one they have the same point of view. Two they compare things that are similar to their main topic. When the main speaker asks whats fast and the whole group starting from the girl in the blue said her moms car and a cheetah and the rest of the group added on to say a space ship it shows that they full understand the meaning of fast.
ETHOS: In this commercial we Americans are being told by kids that faster is better.We tend to assume it's faster because we are being told it is by kids who really don't know anything but because they know the differences from slower and faster we feel the need to go out and buy it.
PATHOS: The boy uses pathos when he says he knows his grandmother would like to be fast too( it is trying to say if the grandmother moves her phone company to AT&T she will like it). Pathos ads are not logical; instead, they prey upon people's hopes and desires.
LOGOS: This commercial is a great example of logos because ads promise you're getting the best, most convenient, and most effective phone company. This product promises people that their iPhone 5 will download fastest on AT&T 4G.
CONTEXT FOR THE MESSAGE: The reason this commercial was made was because of competition among the phone companies. This was also made to help people decide which phone company was the best for the. Many companies promise 4G coverage and yet their customers are not happy with the network. Over time people have been complaining about not being able to download things fast so this commercial addresses their problem by saying that with AT&T all I Phone 5 users will download faster than any other company.
PURPOSE FOR THE MESSAGE ORIGINATION: The purpose for this messages origination comes from people's past experiences with other phone companies and issues. AT&T is seeing that many people are unhappy with their phone companies so they go ahead and take is advantage to show America that their is hope for a better phone company that can meet their needs.
TYPES OF EVIDENCE USED: The evidences used were in kids in this commercial the kids were able to prove that fast is better than slow showing people out there that with AT&t you don't have to worry about downloading or network problems because they guarantee you fast download and great service.
EXIGENCY: The author uses kids to catch the viewers attention then he goes on to tell the viewers what they would like to hear that with AT&T you have 4G speed and you can download faster, making everybody who has a problem with their current phone companies network speed interested.